The Experian Group, FTSE50 company and world leader in info providing, has acquired a strategic stake in Reward, a company founded in 2001, primary operator in the loyalty sector, operating in 15 countries in Europe, the Middle East and Asia.
Kashif Aslam, Head of business development at Experian, will join the Board of directors effective immediately.
The investment consolidates an existing commercial partnership between Reward and Experian and is based on the optimization and integration of data and the opportunity to expand Reward’s offering in the banking and retail sector on an international scale
“Our investment and partnership with Reward represents an exciting step forward for our business. Reward’s core belief that everyday spending should be rewarded is completely in line with ours mission to help consumers improve their financial well-being,” said Colin Grieves, Managing Director at Experian.
