Market Pay Group, a pan-European payment platform, has announced the acquisition of AltaPay, a Danish provider of omnichannel payment solutions. This marks the group’s fourth acquisition since 2021. Market Pay is already active in France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.
The transaction aims to strengthen the company’s presence in Scandinavia by consolidating its position in Denmark and expanding into Sweden, Norway, and the United Kingdom, where AltaPay processed transactions worth €3.1 billion in 2023 alone.
AltaPay’s platform supports around thirty payment methods, including the increasingly popular BNPL (Buy Now Pay Later) option in Europe. This acquisition positions AltaPay as a strategic partner for Market Pay in both online and in-store commerce.
