A new acquisition for Experian, which with AtData will strengthen its identity control capabilities. The global data and technology group is integrating a company specialised in email intelligence and first-party data validation for major brands.
The transaction adds more than 10 billion email addresses to Experian’s data assets, enhancing real-time identity signals. The aim is to enable clients to identify, authenticate and engage consumers with greater security across digital channels, in an environment increasingly driven by artificial intelligence.
For Experian, the deal represents a further step in its strategy to strengthen digital identity solutions; for AtData, it means joining a broader structure within which to integrate its technologies. The acquisition builds on a collaboration between the two companies that has been in place for over 15 years.
