A few days ago, Experian, a leading company in credit information services and data management, announced the acquisition of Audigent. Audigent, a platform specialized in data activation and identity in the advertising sector, has been acquired by Experian to enhance the company’s marketing capabilities.
The integration of Audigent’s solutions will allow Experian to offer greater precision in targeting, while ensuring privacy protection. The acquisition expands advertising distribution capabilities and enables the creation of more relevant experiences for consumers.
The decision to close the deal is based on the desire to improve the services offered, strengthening Experian’s position as a leading provider of data and innovative technologies in the advertising landscape.
