We met Andrea Bertoni, Founder and CEO of Davis & Morgan and creator of Asset Finding, the new market intelligence platform dedicated to the credit and real estate sectors.
The project was born as a spin-off of Davis & Morgan and brings into the digital space nearly twenty years of experience in investments and the management of complex transactions in the NPL sector.
How did Asset Finding come about?
Asset Finding originated from a personal and professional need: having a tool that would allow me to work faster and more efficiently. Over time, I built an analytical system that became so broad and powerful that I decided to extend it and make it available to other market players as well.
Thanks to artificial intelligence and the algorithms we have developed, the platform is able to identify in real time all those positions that already exist in databases but have not yet been published online, updating itself minute by minute.
In practice, it does today what previously required the work of several professional figures—analysts, lawyers, investigators—by cross-referencing an enormous amount of information, including key data from the Equitalia databases.
Why is access to Equitalia data so important?
The Equitalia database represents a true early-warning system. Knowing that multiple positions exist on a single property allows you to immediately assess the scale of the issue and approach the source directly, proposing a solution before the situation deteriorates further.
We should also remember that Equitalia includes MCC-backed positions, meaning we are talking about information that—if properly interpreted—makes it possible to intervene in a selective and targeted way, avoiding generalized or speculative approaches.
Who joins Asset Finding and how does the membership work?
We offer two membership levels: the Silver plan, which currently has around 500 subscribers, and the Gold plan, with over 100 active members and a waiting list of about 60 people.
Subscribers are not only credit professionals or institutional investors; there are also private individuals who have started managing real transactions independently and consciously.
This is one of the aspects I am most proud of: having created an ecosystem in which anyone, if properly trained and well informed, can operate with method and responsibility.
We carefully monitor the number of members because we want to preserve the quality and exclusivity of the service. And this is where what I consider the golden rule of our business comes into play: the surgical selection of transactions to pursue accounts for 99.9% of success. The real investment is not what you do, but what you choose not to do.
What does the near future hold for Asset Finding?
We are working along two parallel lines. On the one hand, we are raising new funds—up to €100 million—to expand the financing capacity available to our members, with the aim of tripling operational opportunities by 2026 and giving concrete execution to the analyses generated by the platform.
On the other hand, we are looking internationally: our license is valid throughout Europe, and we have verified that much of the data used in Italy is also accessible in other EU countries. It will simply need to be adapted to different judicial timelines and local specificities.
Asset Finding’s model is designed to be scalable, while remaining true to its core philosophy: providing real, ethical, and sustainable tools to those who want to invest in credit in a professional and informed way.
In light of all this, what is the social value of Asset Finding?
It is enormous. Those who buy credit “in bulk” often do not truly know what is inside. But real estate in Italy, unlike wine, does not improve with age—if it is not properly managed, it becomes risky.
Targeted selection, on the other hand, makes it possible to create genuine value. When you turn around a company and restore it to financial health, you do not just recover capital—you return to the market an entity capable of growing again.
For this reason, we are also setting up an ethics committee, whose role will be to ensure compliance with rules and maintain a balance between profit and responsibility.
Anyone working in this sector should act like a doctor, restoring the patient to health. The ultimate goal should not be profit alone, but the regeneration of economic, social, and human value.
